Top 10 Reasons We Work In Radio

posted by CRob - 

On AIr

Someone polled more than 1,100 radio hosts around the country and asked a bunch of questions about how we do our jobs.But they also mixed in a few mildly INSULTING questions that we loved.  And here are the results . . .The best question they asked was, "Do you think you have a FACE FOR RADIO?"  And 28% admitted that YES, I probably do. That includes 11% who STRONGLY agreed.  And male hosts were about twice as likely to say they have a "face for radio" than female hosts. But here's my favorite stat:  39% admitted they've dated a LISTENER before, including 7% who ended up MARRYING one.  (So if you're willing to deal with our HIDEOUSNESS, you might have a shot?) Despite that, almost no one said all that ACTION is a motivator for choosing this as a career.  Only 1% named "sex" as one of their main reasons for working in radio.

1.  It's fun.  80% agreed that's one of their top reasons.

 

2.  Entertaining people, 73%.

 

3.  It's emotionally fulfilling, 57%.

 

4.  It's the ONLY thing I know how to do, or it's what I do best, 50%.

 

5.  Supporting the community, 46%.

 

6.  Informing people, 46%.

 

7.  Being able to connect with a large number of people, 45%.

 

8.  Because it's fun being part of a team, 39%.

 

9.  It's just all about the music, 35%.

 

10.  Hey, it's a living, 31%.

Only 14% said MONEY is a main factor . . . just 6% said FAME is what motivates them . . . and 1% said they do it for the CONSTANT HOOK-UPS.

As far as what's hardest about the job . . . 37% said they spend over nine hours a day at work.  And 49% were forced to take the weekend or overnight shift when they were just starting out. I honestly say radio is a tough business, but if you have the heart and desire to work hard and want to succeed in radio just work hard and learn all you can! 

 

 

(PR Newswire)

CRob

CRob

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