Cardi B has made a nothing new video for fans of autonomous sensory meridian response (ASMR). As Consequence of Sound points out, ASMR is a phenomenon currently taking over YouTube that finds people whispering into microphones and producing sounds meant to soothe. Cardi got in on the trend by recording a 13-minute ASMR session with W Magazine, filling the time by discussing her own relationship to the soothing technique, her breakout single “Bodak Yellow” and being a new mom. In addition to speaking in a hushed whisper, Cardi adds to the sensory experience by rubbing a fuzzy rug and playing with the clacking balls of a children’s toy.
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