Netflix Urges Everyone to Not Attempt the "Bird Box" Challenge

  • Netflix's new thriller Bird Box has inspired viewers to use the hashtag #BirdBoxChallenge to share videos of themselves wearing blindfolds and performing activities. 
  • Most of the videos are harmless, but one disturbing clip shows a man accidentally slamming his child's head into a wall. 

"Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE," Netflix tweeted on Wednesday.

In Bird Box, Sandra Bullock and her two children have to navigate the world blindfolded to stay safe from monsters who can kill you just by being seen.



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