Ketchup-Obsessed Ed Sheeran Stars in Heinz Ad Based on His Twitter DM

Ketchup enthusiast Ed Sheeran was just "Thinking Out Loud" when he messaged Heinz with an idea for an ad--and now the pop star is starring in his own condiment commercial! "Heinz Tomato Ketchup superfan Ed Sheeran came to us with a great idea for a Heinz ad based on his own experience," the company wrote Monday alongside the 80-second clip on YouTube. "We were thrilled to make it happen." The spot begins with the words "Based on a Real DM From Ed Sheeran" and shows the artist walking into a "super fancy restaurant" and shocking everyone in sight by busting out his own bottle of ketchup from his bag. "The food looked good," he says in a voiceover. "I just thought that there was something missing."Us Weeklynotes that back in April, Sheeran Instagrammed pics of himself posing with a bottle of Heinz and wrote, “Yo @heinz I have an idea for a TV ad if you wanna do one, if not I won’t be offended...Slide in my DMs or have your people call my people."

 
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