Mattel accidentally printed the URL of an adult website on the packaging of their new Wicked dolls instead of the movie's official website.
Mattel apologized for the mistake and advised parents to discard the packaging or obscure the link. In a statement, the company said, “Mattel was made aware of a misprint on the packaging of the Mattel ‘Wicked’ collection dolls, primarily sold in the U.S., which intended to direct consumers to the official WickedMovie.com landing page. We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel Customer Service for further information.”
This sparked criticism online. One person wrote on X, “Hey @Mattel whoever is responsible for your marketing/packaging for the new official Wicked dolls have made a HUGE mistake.”
Photo: AFP